Take full control of your Finances so you can live the life you’ve always imagined.


Meet your MoneyBoss Team....

Novell Loh,

Former Finance Director with a top Private Equity firm in NYC. 
Started investing since 20 years old and bought first home at 21. A self-made millionnaire, Novell retired 5 years ago to pursue her childhood dreams of becoming a professional dancer. 

Amy Soon, 

A certified Actuary; expert in pension and retirement plans. 
Doubled her net worth every 3 years after removing her subconscious money block. Has since invested in REITS, crypto and the stock market. Achieved consistently 50% stock returns a year for the last 3 years. On track to retire in the next 1-2 years. 

Al Cheung,
Financial Advisor

A registered Financial Advisor and former trader, Al is passionate about helping others in their financial journey.
MoneyBoss partners with Al for any clients who wish to obtain a comprehensive solution in their financial plan.

How MoneyBoss started?


Novell started MoneyBoss during the pandemic as a way of giving back to the community. Shocked and saddened by many of her dancer friends and small businesses who were adversely impacted by the pandemic, she and her sister Amy Soon offered FREE sessions on the basics of Money and Investing.  

Within three months, more than 200 people participated in the sessions from more than 20 different countries. The overwhelmingly positive response they received made them realize the need for this knowledge and information to be well spread. 

Today, MoneyBoss's mission is to provide financial education so ANYONE can achieve financial freedom.  Financial freedom is no longer defined by your upbringing, gender, ethnicity or career choice. 

Be a MoneyBoss. It's a Choice.

Hi, I'm Novell 

CEO and Cofounder of MoneyBoss

Investor. CEO. Wife. Dancer. Competitor. Sister

This is Novell's story 

"5 years ago, our Mom died all of a sudden. Half a year later, I myself nearly died of a heart failure. That is when I realized that Time, NOT Money, is our most important resource.

So, I quit my six figure, high flying job as a Finance Director in one of the top Private Equity firms in NYC, to pursue my childhood dreams of becoming a professional Latin dancer. I went from one big fat corporate income to absolutely nothing. This forced me to go out of my comfort zone and I started developing multiple sources of income (mostly passive) – so I could focus on dancing and competing professionally! I never knew it was even remotely possible - but, it is! And now, I am able to do what I love and spend more time with my loved ones."

Novell is a self-made millionaire. She started investing early due to her Mom's influence; she started invested in the stock market at 20 and bought her first home at 21 years old.

Today, she and her sister, Amy founded MoneyBoss to help others achieve financial freedom.

"Life is short and you only live once. Don't let money be a stopping factor to live the life of your dreams".

Hi, I'm Amy Soon

President and Cofounder of MoneyBoss


Co-Founder. Actuary. World Traveler. Dare-devil Adventurer. Investor. Pole Dancer. 


This is Amy's story...

Despite being an actuary and helping Fortune 500 companies understand their money, I did not invest my own money for over a decade. I was always "too busy", afraid to invest my own money, and believed that "money wasn't the most important thing in the world". Little did I know, I had made money wrong as I was traumatized by my parents arguing about money as a little girl.
After I discovered my blindspots around money, including a limiting belief that financial freedom was only for men, I begun to learn everything I could about personal finance and have since been able to double my net worth every 3 yearsToday, I am on FIRE as a single female and living the life of my dreams.
"I lost my mom on my birthday and she was always worried about money until the day she died. It breaks my heart that I wasn't able to liberate her from that pain which is why I am passionate and on a mission to help others find peace within themselves and their families".

Be a MoneyBoss. It's a Choice.

MoneyBoss LLC is a financial education company. Our mission is provide financial education so ANYONE can achieve financial freedom. 
We aim to provide financial literacy to our clients so they can make informed and smart decisions on their financial journey. We are NOT financial advisors and do not seek to recommend or solicit financial products.